Onar Holding bought Advertise Purple for up to $27,825,000
Onar Holding Corp, an AI-powered marketing platform, completed its purchase of Advertise Purple, a Santa Monica marketing agency, on September 30, 2026. The buyer agreed to pay up to $27,825,000, made up of $12.825 million in cash, a $7.0 million seller note and up to $8.0 million in earnout payments.
Deal facts. Buyer: Onar Holding Corp, a listed company in business services. What was bought: Advertise Purple. Signed: September 30, 2026. Consideration: Total consideration for the acquisition is up to $27,825,000, assuming all earnout thresholds are met, and the complete terms are set forth in the Company's Current Report on Form 8-K filed with the Securities and Exchange Commission on September 30, 2026. Financing: not stated in the filing. Lender or agent: not named in the filing. Conditions: The aggregate consideration for the Acquisition consists of $12.825 million in cash (the "Cash Consideration"), subject to the post-closing adjustments described below, an unsecured promissory note issued by Buyer to Seller in the original principal amount of $7.0 million (the "Seller Note") and potential cash earnout payments of up to an aggregate of $8.0 million (the "Earnout Payments).
The filing states the consideration in three parts: $12.825 million in cash at closing, subject to post-closing adjustments, a $7.0 million unsecured promissory note from the buyer to the seller, and up to $8.0 million in cash earnout payments. The report does not state how the cash portion was financed and names no lender or agent, but the press release says the purchase was funded by the $15 million financing the company announced the day before.
Onar described Advertise Purple as adding $17.1 million of revenue and $4.4 million of net income, bringing combined pro forma revenue to about $23.5 million, and said the acquired business generated about $6.6 million of adjusted EBITDA in fiscal year 2025. The company said Bloom, Advertise Purple's proprietary data and analytics platform with more than 111 million performance records, joins ONAR Labs alongside Retina AI and Cortex, and called the purchase the largest acquisition in the company's history.
For context. U.S. jobs in administrative, support and waste management services stood at 9,018.6 thousand in September 2026, according to the Bureau of Labor Statistics (Current Employment Statistics). That is down 15.3 thousand jobs from August 2026 and up 48.5 thousand jobs from September 2025.
An owner of a similar services company can read the structure as a buyer paying for a business whose value sits in its data and its platform, not just its billings. Onar is an AI-powered marketing platform, and it is buying a marketing agency whose proprietary data and analytics platform, Bloom, holds more than 111 million performance records. The price is split so that only $12.825 million arrives in cash at closing, while $7.0 million sits in a seller note and up to $8.0 million waits on earnout thresholds, which keeps the seller tied to the business after the sale. That shape shows a buyer paying for a firm where software is taking on more of the work customers pay for, and holding back part of the price until the business proves it can keep performing.
What to watch next is whether Onar reports the full terms of the seller note and the earnout thresholds, and whether the post-closing adjustments change the $12.825 million cash portion. The press release points to the combined company's pro forma revenue of about $23.5 million as the figure to watch when the business next reports.