The company
A managed IT services provider with a security operations service, about 140 staff, and $30M in revenue. Its customers are mid-sized firms on per-user agreements. The owner runs sales and wants to sell within two years.
Who fits
- A private-equity-backed MSP platform that buys regional providers to add to it
- An AI-enabled roll-up that buys providers whose service desk and alert review still run on people
- A lender offering a line against the managed services agreements before any sale
What each will check
- The platform checks how revenue splits between managed services agreements, projects, and hardware and license resale, and checks customer concentration and contract terms.
- The roll-up checks how much technician time goes to work software can take over, such as ticket triage, patching, and adding or removing users, and whether the agreements bill a fixed fee per user or device.
- The lender checks churn on the managed services agreements and the cash flow behind them.
What is missing
- About a third of revenue comes from projects and hardware and license resale.
- One customer brings in about a sixth of revenue.
- The owner holds the relationship with most of the largest customers.
- About a quarter of customers are on month-to-month terms.
- Tickets carry no consistent categories, so the company cannot show where technician time goes.
- The company holds admin access to every customer’s systems and has no SOC 2 report on its own controls.
The 90-day plan
- Weeks 1–4Written managed services agreements for the month-to-month customers, from a legal specialist, and monthly revenue reported by line (managed services, projects, resale), from a finance specialist.
- Weeks 3–8A second person who owns the largest customer relationships, and a written sales process, from our team. A SOC 2 readiness review of the company’s own controls, from a compliance specialist.
- Weeks 6–12Ticket categories fixed in the PSA, then triage, patching, and user changes moved onto software by an AI implementation partner, measured in technician hours per hundred users.
- ThroughoutAn introduction to a lender for a line sized to the managed services agreements.
Day 90
At day 90 we run the same check against the same three buyers and the lender, and mark each gap closed or still open.