An agency's records show what was tried, what ran, and what it did.

Briefs, creative iterations, campaign results against spend. The judgement is in the iterations, and the rights sit with whoever the master services agreement says they sit with.

Example engagement

Example

An illustration of a firm of this kind, not a client and not a transaction. No figure here is a price; the published figures on this page are the buyers' own, and each one links to the page it came from.

Headcount: 20 to 50 people
Years of records: 8 years of records
Tools it runs on: A project-management tool, a creative suite and asset library, an ad platform or three, an analytics stack, a CRM and shared drives.
What is in them: Briefs and the creative that answered them; iteration and feedback history; campaign performance against spend; media plans and the reasoning behind them; post-campaign reviews.
Route options: 1License a defined sliceOne buyer licenses records you choose, from a set period, for a set term or use. You keep the records and the right to license them again.
2Build a data productA valuation and build partner measures what the records support, builds a product buyers ask for, and sells it on license or as a service. You pay fees up front; revenue follows if it sells.
3Sell the company to a buyer that prices the records inAI-enabled roll-ups and strategic buyers now pay for companies whose records and workflows they can put to work. The records are part of what they buy.
4Keep them and sell them with the companyThe records stay inside the company and count toward what a buyer pays for it. Nothing is licensed now.

What buyers publish

Checked Oct 30, 2026

Published per-company figures

$10K to $4M+

The span of what 4 programs publish for a company like yours.

These are the programs' own advertised figures. None of them is an offer, and no buyer has seen your records.

Where these come from

Handshake AI data licensing $100K to $4M+ payouts
Polyshares data licensing Typically $100K to $2M, paid by us to the company
Replay data licensing $10K - $100K for 20-50 employees; $100K - $1M for 50-250; $1,000,000+ for 250+
Turing, Project Lazarus up to $1M

Screened out by what you answered

micro1 Company Data Partnerships states 30+ full-time employees
Scale AI Data Partnerships states 40+ employees is the preferred starting point, assessed case by case
SourceX data licensing states 50+ full-time employees at peak (contractors excluded); smaller companies with unique data can still qualify

Every program, with its terms and its source

Book 15 minutes

Fifteen to twenty minutes on what these figures mean for your records, your rights and the rest of your plans.

What changes in this line of work

Work-for-hire usually puts ownership of the deliverable with the client, which leaves the agency the process around it: how a brief became a concept, what was rejected and why, what the numbers said afterwards. Third-party assets, stock and talent releases carry their own terms and do not travel.

What decides whether you may license at all

The master services agreements, the work-for-hire clauses, and every licence on stock, music and talent in the work. An agency that licenses a finished asset it does not own buys itself an indemnity claim.

Where to go next

Work through your own records
The same questions, answered for your firm: whether the records are ready, which route fits your plans, and the range the published figures support.
Already hold an offer?
Paste it. You get a note on the figure against what buyers publish, the payment trigger, exclusivity, export and retention.
Every buyer, with its terms
One row per program: what it buys, what it publishes, a quote from its own page and the day we read it.

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